The Department of Tourism, J&K is the main developmental, promotional and regulatory arm of the J&K Government. Its main role comprises of:· Overall planning and execution of schemes for the development, up-gradation and improvement of the tourism infrastructure in different parts of the State.
- Support to the private sector industry in the form of incentives for setting up various tourist facilities as well as for promotion and marketing of their products and services.
- Promotion and marketing of various tourist destinations and products of the State.
- Regulation of the travel-trade by enforcement of provisions of J&K Registration of Tourist Trade Act.
The Department of Tourism has Tourist Offices in all the tourist resorts of the State